Congratulations to Paul Miller for getting a role in a Commercial with Ladbrokes.
This is a huge ensemble piece. Each vignette is a slice of life in the British Isles, full of the small but heroic moments that make us human. We’re showing life as we know it, which we can identify with, then adding a little flutter. And it’s all in the richness of the detail. Fully formed characters, naturalistic performances and levity. Betting is too often associated with lad culture, but Ladbrokes is widening the scope, welcoming the two nations. There’s a sort of romance that comes from the quintessential British and Irishness.